50% Practical Coursework: Music Video
50% Theoretical Exam: Critical Perspectives in Media
Exam:
Section A: Theoretical Evaluation of Coursework
Section B: Contemporary Media Issues
Postmodern Media:
Music Videos
Sitcoms
Media and Collective Identity:
British Film
Key Concepts:
Media Language
Audience
Representation
Media is communication. What does this music video communicate?
The meaning of the song is to take a laid-back and relaxed outlook on things, the fact that the people in the video seem to be laughing when they forgot their words seems to reinforce this idea, the backdrop of clear blue and brightly coloured animated fish try to give the song a moody ambience. The idea of enjoying yourself and not taking yourself too seriously is also shown through the usage of an inflateable guitar.
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